OCLT

D2C sales automation · India

D2C sales automation from the ad click to the delivered order

Most automation tools stop at the chat. RxFlow runs the whole D2C funnel: the AI closing the sale on WhatsApp, the telecaller confirming COD, and the delivery-rescue ladder catching the parcel before it turns into a return.

The full funnel

Six stages. One pipeline, not six vendors stitched together.

Most D2C stacks hand a lead between an ad platform, a chatbot, a call centre, and a courier tracking page, and lose a little at every seam. RxFlow runs it as one system.

01

Click

A customer clicks your Meta ad and lands straight in a WhatsApp chat, not a form they'll abandon.

02

Qualify

The AI sales agent answers catalog questions and qualifies in under a minute, day or night.

03

Close

Payment link in the chat. High-value or hesitant conversations hand off to a telecaller with full context.

04

Confirm

COD orders get verified before dispatch. No parcel leaves the warehouse on an unconfirmed order.

05

Rescue

A failed delivery triggers an escalating WhatsApp-then-call ladder, before the courier marks it RTO.

06

Deliver

Order closes the loop into your ledger and your back office. The founder can see all of it, live.

Drag to compare

Manual chaos on one side. One ledger on the other.

Before, an order's status lives in five places: the ad platform, a spreadsheet, a WhatsApp thread, a courier app, and someone's memory. After, every order carries its own status through the whole funnel, and you can see it from one screen instead of chasing five.

Manual chaos

PendingUnknownLate

OCLT automated

COD confirmed
Delivered
AI qualified
Assigned
NDR rescued
Auto-handled

The numbers

What we're prepared to defend on a call.

12%

RTO held here, against 30%+ typical

60%

fewer returns after delivery-rescue went live

3x

revenue growth in the first 90 days

130K+

leads orchestrated across deployments

See the full breakdown, including the flagship case study, on the Proof page. The delivery-rescue ladder that holds RTO at 12% is documented on the NDR/RTO rescue module, and the whole system runs on RxFlow Revenue OS.

Running a distribution book instead of a storefront? The same funnel logic applies with different inputs, order lines from a voice note instead of a cart, credit terms instead of COD. See how it maps for medical and surgical distributors. And if you're shipping COD in India specifically, the India edition covers what changes for your market.

Questions

Before you automate the full funnel.

Does D2C sales automation cover COD orders specifically?

Yes, and that's most of the point in India. Payment confirmation, part-payment collection, and delivery rescue are all built for COD markets, not bolted on as an afterthought.

Is NDR/RTO rescue actually part of this, or a separate product?

Same pipeline. A failed delivery triggers the rescue ladder automatically: WhatsApp first, then a voice call before the parcel ships back. RTO holds at 12% across our deployments against a 30%+ industry norm.

Does this replace our performance marketing or ad agency?

No. It picks up the moment someone clicks your ad and lands in WhatsApp. Your media buying stays yours; RxFlow makes sure the click doesn't die in an unanswered chat.

Can it work with our existing Shopify or website checkout?

Yes. RxFlow sits alongside your existing storefront and connects into Shopify, Salla, Zid, WooCommerce, or a custom backend. It doesn't require you to rebuild checkout.

Is this only built for the Indian market?

The COD and RTO modules are built for COD-heavy markets: India, the Gulf, and parts of Southern and Eastern Europe. The AI sales agent and telecaller platform run in every market we deploy.

Map your funnel on a teardown call.

Bring your ad spend, your COD rate, and your RTO number. We'll show you where the leak actually is before we talk about fixing it.