RxFlow for medical and surgical distributors
The distribution house that runs itself from the founder's phone. Order capture, receivables chasing, expiry-aware inventory signals, and a copilot that knows the whole business, running on the WhatsApp number your customers already have saved.
The pain map
What's eating your margin, sourced, not guessed.
The founder-dependency trap
36% of Indian family businesses have no succession plan, against 28% globally. Half report the founder resisting handing over control. Take the owner out for a week and what's left is whatever he remembered to tell someone on the way out.
PwC, 12th Global Family Business Survey (Forbes India)
NPPA margin caps
Regulators found trade margins running as high as 709% on some medical devices before NPPA stepped in and capped five device categories at 70% in 2021. Pricing that opaque can't be tracked from memory or a notebook.
Pharmabiz, reporting the NPPA order
GST's inverted-duty drag
Medical-device makers pay 18% GST on inputs but collect only 5% on finished devices. AiMeD says the gap traps cash in unutilised input tax credit, with refunds running past the promised 7-day window.
AiMeD, via A2Z Taxcorp
WhatsApp and phone order chaos
Orders arrive as voice notes and photos of handwritten lists, then get re-typed into the ERP by hand. Every re-type is a chance to misread a batch number or drop a line.
Credit and receivables chasing
Super-stockists routinely extend 45–60 day credit to sub-distributors while retail chemists get 21, and channel inventory can sit 60–100 days deep across the chain. Nobody publishes a clean industry number for how much of that turns into a bad debt. Every distributor's owner already knows their own answer.
Terra Insight
Expiry writedowns
2–4% of a distributor's annual primary sales comes back as returns, most of it non-saleable stock that has to be destroyed under a CDSCO-witnessed protocol. A recurring write-off, carved out of margin every quarter.
Terra Insight
The centerpiece
Founder Copilot
A phone-first copilot built for the owner, not the ops team. It knows the vendor records, the stock position by expiry, pricing and discount authority, and what's outstanding and from whom.
It listens to your calls too, then hands you a short summary of what happened and what needs a decision, not the raw recording to sit through. You review what it surfaces, and you decide. The digging stops.
Nobody stitches this together for a distributor's owner today. Bizom and FieldAssist give a brand visibility into its distributors, not an owner visibility into his own business. Marg and Busy hold real ledger and stock depth, but only through a desktop screen. MyOperator unifies phone and WhatsApp in one product, closer than anyone else, and still has no ledger behind it.
- Vendor records and stock status by expiry, checked from a phone, not a spreadsheet.
- Pricing and discount authority, and what's outstanding, and from whom.
- WhatsApp sales automation running on the customer side, same engine as the rest of RxFlow.
- A summary after every call, so you know what was promised without sitting on the line.
What we deploy
The same RxFlow engine, mapped to your floor.
What automation measurably does elsewhere
The sourced numbers, labeled for what they actually are.
None of these are medical or surgical distribution case studies yet. They're the best independently-traceable automation numbers we found, from e-commerce logistics and FMCG distribution. We'll show you what's realistic for your book on the teardown call.
45%
RTO-loss reduction after automated WhatsApp order-verification (adjacent-sector result: e-commerce logistics)
WhatsApp Business success story
50%
successful-contact-rate increase, same case study (adjacent-sector result)
WhatsApp Business success story
43%
invoice-count growth after one FMCG distributor digitized van-sales order-taking
FieldAssist, Haldiram's case study (vendor-claimed)
10.47%
rural outlet-coverage growth from the same digitization
FieldAssist, Haldiram's case study (vendor-claimed)
The founding cohort for distributors is open.
We're deploying RxFlow for medical and surgical distribution houses now, ahead of a public launch. Book a teardown and we'll map it to your vendor list, your WhatsApp number, and your Tally file.